Amsterdam, The Netherlands
Sorry. I didn’t fly over to shoot these (though, I wish). Zoey Tsopela of UXUS contributed photos of the displays that they created for Banana Republic in Milan, Paris, and London. The photographs are credited to Bill Prentice, Photographic Techniques Ltd. The official press release follows the gallery thumbnails.
Click on thumbnail to view gallery.
UXUS Press Release:
2011 Holiday Windows
by UXUS for Banana Republic
UXUS was invited by Banana Republic to create the 2011 holiday window scheme for their flagship stores in Milan, Paris and London. The concept is a bold, contemporary take on traditional Christmas ornament motifs, showcasing Banana Republic’s sophisticated signature holiday looks. UXUS’s solution resulted in a lighthearted Op Art interpretation of a classic Christmas ornament theme.
Christmas baubles are enlarged and presented in a kaleidoscope of optical dot and stripe patterns creating an illusionary dimensional trompe l’oeil effect. In-store, the baubles are piled high on shelves with graphic backdrops completing the holiday campaign. Combined, these elements present an unforgettable modern take on the traditional Christmas holiday theme.
The UXUS Banana Republic 2011 Holiday window and in-store presentation will fully be revealed on December 7th, 2011.
Client: Banana Republic
Stores: London – Paris – Milan
Images: Bill Prentice – Photographic Techniques Ltd
For more information, please contact:
Zoey Tsopela, Marketing & PR
T: +31 20 623 3114
M: +31 621 561 970